Your neighbor just sold for above asking price.
Listed at $475,000. Sold for $500,000. 36 days. 3 offers — all over asking. Here's exactly how we made it happen.
See the Full Story ↓Your Neighbor Called Me
They wanted to sell their home at 3805 SE Mall St — a 1911 Craftsman bungalow in the heart of Creston-Kenilworth — and they had three clear goals:
- Maximize sale price — not just “sell,” but sell for top dollar
- Sell quickly — no sitting on the market for months
- Keep it simple — avoid stress, constant showings, and uncertainty
Every decision we made — pricing, timing, marketing — was built to hit these three goals.
This wasn’t guesswork. It was strategy.
A Smarter Pricing Strategy
This wasn't a straightforward comp situation. Finding true comparables for a 1911 Craftsman bungalow with a lower-level suite and ADU potential in Creston-Kenilworth isn't simple — and with days on market climbing in the Portland area and more inventory for buyers to choose from, we had a real decision to make.
We could have priced it high and risked chasing the market down for months. Instead, we chose strategy. Listing at $475,000 — right as the Spring Market was picking up and interest rates had taken a slight dip to 5.99% — was designed to generate:
- Attention
- Urgency
- Competition
The Portland Metro was averaging 98 days on market at the time. We had a plan to do a lot better than that.
The Market We Were Working In
Portland Metro
SE Portland
right at our launch
to drive demand
A Buzzworthy Launch
Getting a home to sell fast and above asking price doesn't happen by accident. It takes a full marketing launch — one built to put this home in front of the exact buyers most likely to fall in love with it. For a 1911 Craftsman bungalow in Creston-Kenilworth, that meant buyers who appreciated character, Portland lifestyle, and flexibility. We found them.
Staging with the Seller's Own Belongings
We showcased the home's beautiful and classic Craftsman charm — the hardwood floors, the cozy living room, the large functional kitchen — letting buyers picture themselves living the Portland life they were looking for.
Professional Photography, Video & Drone
High-end photography, a full video tour in both horizontal and vertical formats for maximum platform reach, plus drone footage to capture the location, the yard, and the neighborhood context.
Targeted Marketing
Strategically placed posts across Facebook and Instagram reached thousands of potential buyers in the Portland area, specifically those interested in SE Portland neighborhoods.
Email to 5,000+ Buyers & Agent Partners
Direct outreach to our full database of clients and agent partners — many of whom were actively searching for exactly this type of home in SE Portland.
MLS + Full Syndication
Published to the MLS at 8am on Wednesday, March 4th. First showing request came in at 11am the same day. Five showings by end of day one — and 34 in the first four days.
Open Houses That Delivered
We held two open houses the first weekend — and they were packed.
Saturday 12–2pm: Over 15 groups came through — far more than what colleagues were seeing at other open houses in SE Portland that same day.
Sunday 12–2pm: Another 8 groups. By end of weekend, 58 total groups had been through the home.
By the Numbers
Negotiated Smart. Closed Successfully.
With three offers all over asking price on the table, the work wasn't done. We negotiated tactfully — protecting against potential appraisal gaps and locking in closing timing that worked perfectly for the seller's goals.
We closed on April 9th, 2026 — just 36 days after listing. To put that into perspective:
- Portland Metro was averaging 98 days on market
- SE Portland was averaging 63 days just to receive a first offer
- We had the home sold, negotiated, and closed in just over a month
The seller got everything they came to me for:
- Top dollar
- No months of carrying the home
- A smooth process from start to finish
Listed at $475,000. Sold at $500,000. Done
3805 SE Mall St
Our marketing strategy and implementation accomplished these results:
Do you have a similar goal?
If you're thinking about selling and want the right strategy, strong exposure, and a smooth process from start to finish, let's talk about what your home could do in today's market.
Let's ChatLet's connect.
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